Vacation rental company Holidu has acquired Clubrural, a company specializing in rural rentals in Spain and Portugal, for an undisclosed sum.

Madrid, Spain-based Clubrural, which was founded in 1997, has a portfolio of 28,000 homes and apartments. It said its website attracts 15 million visitors annually.

According to a release, hosts on the Clubrural platform will be able to take advantage of wider reach and have exposure to a more international customer base via the Holidu platform. 

Johannes Siebers, co-founder and CEO of Holidu, said, “With this collaboration, we are actively supporting home owners in simplifying operations and expanding their business in the European tourism sector. We offer hosts advanced technology that optimizes their services, from calendar management to payment administration, and we ensure guests receive an immediate booking confirmation, meeting current market demands. At the same time, we seek to strengthen long-term relationships and highlight the importance of vacation rentals in rural areas, which have become a growing market and increasingly sought after by travelers.”

Javier De La Cruz, founder of Clubrural, added, “The incorporation of Clubrural into the Holidu family not only marks a step forward for homeowners and travelers, who will experience notable improvements in their bookings and services. It also reinforces our market position and promises a future full of opportunities for growth and development. This alliance emphasizes our ongoing commitment to enhancing the rural vacation rental market, driven by our desire to enrich the experience for those seeking to reconnect and enjoy quality time.”

Siebers also said that strategic acquisitions such as Clubrural are “a strong growth driver for us on the host and guest side.”

Earlier this year, Holidu acquired Ferienwohnungen.de, a Germany-based home rental search engine and software provider. The company also made a string of acquisitions in 2021 and 2022 including Spain-Holiday, Lohospo and my.IRS

Holidu raised €100 million in October 2022 in a Series E round. At the time the company said the funds would go toward investment in its platform and expansion in existing markets.