Fetcherr, a startup providing an AI-powered pricing and inventory control engine to airlines, has attracted $90 million in Series B funding.

The investment, which will fuel further growth and enable recruitment, was led by Battery Ventures with existing investors also participating.

Israel-based Fetcherr, a PhocusWire Hot 25 Travel Startup for 2023, announced a pre-Series B round of $12.5 million just over a year ago. The company landed $7 million in Series A funding in 2022.

“We are thrilled to welcome Battery Ventures as our strategic partner, a collaboration that underscores our shared commitment to innovation and growth,” said Roy Cohen, co-founder and CEO of Fethcerr.

“Battery has a deep and strong track record of bringing transformative technologies to the airline industry and we look forward to propelling Fetcherr into an exciting new chapter together.”

In the past year, the company has announced partnerships with Virgin Atlantic, Royal Air Maroc, Viva Aerobus and most recently WestJet Group.

“Our previous investments in ITA Software and Sabre gave us a front-row seat to revolutionary change in the airline industry, so we were blown away by the innovation we saw from the Fetcher team,” said Scott Tobin, senior partner at Battery Ventures, who is joining the Fetcherr board.

“This team is maniacally focused on execution and bringing bottom line results to their customers, and we couldn’t be more pleased to be a part of this story.”

Ziv Gafni, president and general manager of new markets at Fetcherr, said the company planned to move into new verticals next year with its technology that helps companies make better decisions through its understanding of market dynamics and forecasting of demand and market trends.