Accommodation and home rental specialist Snaptrip Group has acquired hotel website the Hotel Guru for a seven-figure sum. 

The group, which already counts United Kingdom-based brands including LateRooms and Snaptrip, said the acquisition strengthens “its position in the hotel sector and significantly expands its reach across the globe.”

According to a statement, the Hotel Guru has an international presence including the United States and will help Snaptrip expand into new markets.

Matt Fox, CEO of Snaptrip Group, said, “This acquisition represents a significant step forward in our mission to become the go-to platform for all things accommodation in the U.K. and beyond. The Hotel Guru’s established reputation as a trusted source for curated hotel reviews, with its team of expert reviewers, perfectly complements our existing offerings.”

The Hotel Guru managing director Hugh Graham-Watson, who will stay on in the role, said, “This partnership allows us to leverage Snaptrip Group’s strong U.K. presence while offering our international customer base access to a wider range of exceptional accommodation options.”

The Hotel Guru was founded in 2006 to aggregate professional hotel reviews.

Snaptrip, founded in 2014, raised £2.2 million in 2016 and a further £2.1 million in early 2018 when it also announced the acquisition of Last Minute Holidays. The company added Independent Cottages to its portfolio in 2022.