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The creative reuse of material waste from production – that which would otherwise end up in a landfill – inspired the Italian brand Adrenalina’s Salone del Mobile 2024 exhibition earlier this year, where the company introduced four furniture collections. The Agorà space was designed as a communal square of sorts, a place to rethink collective spaces, creativity, and sharing.

Agorà can be categorized as “temporary circular architecture,” highlighting Adrenalina’s dedication to ethics and environmental responsibility through minimizing the production of waste using circular economy practices. The brand’s designers and art directors, Debonademeo Studio, created colonnades and porticoes from the cardboard tubes seating fabric is rolled around. Destined for the trash, they find new value as architectural materials. The new collections, designed for homes, offices, museums, and hotels, were presented on the space’s simple concrete floor, taking further initiative towards creating less waste.

Modern furniture showroom with colorful chairs, couches, and a hanging orange sign with the word “adrenalina.” The booth is surrounded by tall light-colored columns under an industrial ceiling.

Keep reading to discover the Nefelibata system, Ombra sofas and armchairs, North Light modular tables, and the Nubia series of seats and armchairs.

Two modern pink chairs are displayed in a showroom beneath a neon "adrenalina" sign. Four framed pictures are mounted on the wall behind the chairs.

Nubio by Debonademeo Studio

Debonademeo Studio shows off their product design chops in Nubia, a family of chairs that bind form and function as they invite you to take a load off in the depths of their organic shapes.

A modern red lounge chair with a wide, curved backrest and angled legs and seat.

Nubio by Debonademeo Studio

A modern, red chair with a curved backrest and cushioned seat on a red metal circular base.

Nubio by Debonademeo Studio

A side view of a modern lounge chair with red cushioned backrest and seat, supported by a red metal frame.

Nubio by Debonademeo Studio

A modern showroom featuring a curvy blue seating arrangement, orange side table, framed photos on the wall, and the brand name "Adrenalina" displayed on a beige background.

Nefelibata by Stormo Studio

The Nefelibata series, designed by Stormo Studio, is the opposite of rigid, with smooth curves that flow and stretch across a space as if completely unencumbered by conventional furniture design direction.

A dark blue, curved sofa with an orange side table attached to the middle section.

Nefelibata by Stormo Studio

A modern showroom with curved purple seating, a central blue table, and various other colorful furniture pieces arranged on a concrete floor, surrounded by framed pictures on beige walls.

Nefelibata by Stormo Studio

A light green modern sofa with smooth, rounded curves and a minimalist design, photographed from the back.

Nefelibata by Stormo Studio

A modern iridescent table with an irregularly shaped top and cylindrical legs.

North Light by Vladislav Tolochko

Vladislav Tolochko’s North Light modular table takes a cue from the beguiling aurora borealis and the phenomenon’s ever-changing, undulating color composition. Soft curves and a gently shifting palette captures the magic and translates the beauty into something more tangible.

A modern iridescent table with an irregularly shaped top and cylindrical legs.

North Light by Vladislav Tolochko

A modern showroom features yellow modular seating in the foreground, blue seating in the background, and framed artworks on a beige wall under industrial lighting.

Ombra by Gae Avitabile

The elegant geometries of Gae Avitabile’s Ombra sofas and armchairs amplify their presence through numbers. Designed to work alone or as a set of four, the armchairs allow their occupant to feel safely surrounded while remaining part of the larger group.

Four modular, bright yellow chairs arranged in a cross formation with metal bases.

Ombra by Gae Avitabile

A modern showroom with a light blue sofa, round coffee table, beige walls, framed pictures, and vertical light fixtures.

Ombra by Gae Avitabile

A modern blue sofa with a minimalist design, featuring rectangular cushions and a black metal frame, shown against a white background.

Ombra by Gae Avitabile

A modern couch with an overhead canopy and built-in side panels, featuring orange upholstery and a small round table attached to the frame.

Passepartout by Debonademeo

Accompanying the four new collections is a reinterpreted Passepartout family, designed by Debonademeo Studio, that’s been updated with new sound absorbing acoustics in collaboration with Slalom.

To learn more about the latest from Adrenalina, visit adrenalina.it.

Kelly Beall is Director of Branded Content at Design Milk. The Pittsburgh-based writer and designer has had a deep love of art and design for as long as she can remember, from Fashion Plates to MoMA and far beyond. When not searching out the visual arts, she’s likely sharing her favorite finds with others. Kelly can also be found tracking down new music, teaching herself to play the ukulele, or on the couch with her three pets – Bebe, Rainey, and Remy. Find her @designcrush on social.

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