MySpace logo featuring three interconnected white stick figure icons next to the word "myspace" in lowercase, white, bold letters against a dark, abstract background of silhouetted branches and a textured foreground.

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MySpace logo featuring three interconnected white stick figure icons next to the word "myspace" in lowercase, white, bold letters against a dark, abstract background of silhouetted branches and a textured foreground.

MySpace, once the biggest social network on Earth, faded into obscurity after Facebook took the world by storm. That’s the widely held belief, anyway. But according to CEO Tim Vanderhook of Viant, the company that bought MySpace in 2011, that’s not what happened at all.

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