Chocolate brown dress, ballet flats.

Have you been seeing rich browns everywhere you turn? I am loving this fall’s fashion trend and nodded in agreement when creative director Ali LaBelle said she wants to be “dressing like a UPS driver.” Brown feels like a softer alternative to black. Here, in partnership with Madewell, are some favorite pieces…

Thoughts? Will you be wearing browns? And for a splurge, this is gorgeous.

P.S. Funny dos and dont’s.

(This post is sponsored by Madewell, a brand we have loved and worn for many years. Thank you for supporting the brands that support Cup of Jo.)