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There are many factors which affect how successfully a vaccine is rolled out. One of these is the public health communication strategy. Surprisingly, a key factor in determining the success of these strategies is religion. While some religious groups were keen to be vaccinated against COVID-19, others were much more hesitant.

During the height of the pandemic, getting vaccinated against COVID-19 quickly became the social norm. Having experienced pandemic life, most people were keen to get a full series of vaccinations as soon as they were made available.

Yet our new research, based on surveys of over 12,000 people found that there has been significant difference in vaccine uptake between religious communities.

Members of the Methodist and Church of England denominations are more likely to have been vaccinated, while Pentecostal, evangelical and Muslim respondents have received far fewer vaccinations. Methodists, on average, have had 3.48 vaccinations, while Pentecostals have only had 1.88.

Why is this the case? This is the difficult part of the story. We know that some minority groups have faced discrimination and this, in turn, can lead to lower levels of trust in authority figures. For instance, our recently published research shows that ethnic minorities have lower levels of trust in the NHS.

In terms of religion, we have noticed some unusual trends. Members of the Pentecostal denomination have high levels of trust in medical doctors but low levels of trust in scientists. This is an area we hope to explore further in future research.

How can we fix this?

Once we accept that there are differences in vaccine uptake across religions, we can then move on to the equally difficult question of what to do about it. We argue that health authorities, such as the NHS, need to actively engage with religious leaders and religious communities.

There are examples of community-based success stories. For instance, early in the pandemic, mosques in Birmingham were used as vaccination centres. This kind of religious community engagement in public health can be of vital importance.

Amid concerns during the pandemic that ethnic minority groups were more likely to be targeted with misinformation (sometimes from faith leaders outside the UK) and to be hesitant about getting vaccinated, religious leaders were deployed with great success. They were well placed to counter inaccurate information and encourage vaccine uptake.