Vacation rental technology specialist Hostaway has launched a financial services product it’s calling Hostaway Capital to provide the company’s clients in the United States flexible loans that cater to the needs of short-term rental property managers.

The deal is being done in partnership with financial services company Parafin, which the companies said would ensure the expertise and infrastructure necessary for seamless financing for property managers.

“Through our partnership with Parafin, we are thrilled to introduce Hostaway Capital, a finance product designed to support the ambitions and operational needs of vacation rental property managers across North America,” Hostaway CEO and co-founder Marcus Rader said. “This initiative is a testament to our commitment to providing comprehensive solutions beyond property management software, helping our clients achieve sustainable growth. Our foundational belief is that our customers’ success is our priority.”

Earlier this week at the Short Stay Summit in London, Rader spoke about the opportunity for property managers to create value for owners and guests and increase profitability.

“They want to increase their profitability and the ones that have entered the industry in the past five years or so never really thought about profitability. They are as a business just focused on growing their business or trying to get as many bookings as possible and increasing their revenues. There’s massive opportunity and solutions to optimize revenue, and most importantly, add on items that increase the bottom line. So for example, upsells to guests, that’s money that goes straight into the property manager’s pocket. Another good example is insurance, a lot of property managers don’t touch insurance. They tell owners to get their own but they can be making a ton money on that, there may be other areas where they’re giving away 80% to someone else, this is money that goes straight into their bottom line. I think that’s something that’s very valuable and tangible for every property manager out there. And that’s one major driver for our investment as well.”

Rader was part of a panel, alongside Awaze, CVC Capital, Forge Holiday Group and HomeToGo that discussed the current climate for funding in short-term rentals as well as acquisitions and valuations.

Last year Finland-based Hostaway raised $175 million in an investment led by growth equity firm PSG.