Tourism Australia recently appointed Jennifer Doig to the role of regional general manager for South and Southeast Asia. 

Doig’s appointment took effect today, 16th September, and she reports to Andrew Hogg, Tourism Australia’s executive general manager for eastern markets and aviation.

Doig’s responsibilities in this new role include driving trade and consumer marketing activity with the teams in Tourism Australia’s key markets in the region including India, Indonesia, Malaysia, and Singapore.

Welcoming an expert in the field

Hogg said of her: “We are delighted to welcome Jennifer Doig to our business at a critical time as we continue to rebuild tourism to Australia back to 2019 levels in our key markets across [the region.]” 

Hogg added that Doig’s 20 years of Asia-based marketing experience will be instrumental as she takes the lead for Tourism Australia’s trade and consumer marketing strategies in the region. In turn, this will help drive continued engagement and drive travellers from South and Southeast Asia into Australia.

Prior to this appointment, Doig worked for Dubai Tourism as its director of global campaigns.

She said of her new role: “I look forward to leveraging my experience in tourism and media to help boost visitation from the strategically important markets of South and Southeast Asia.”