Malaysia Airlines announced that it has chosen Sabre Corporation’s PRISM to power and optimize its corporate segment. 

By using automated, real-time data insights and trends, PRISM offers the airline advanced data analytics, enabling them to craft a more customised travel solution for business customers. 

Malaysian Aviation Group (MAG) chief executive Ahmad Luqman Mohd Azmi said of the technology: “Selecting the right business intelligence solution is essential for enhancing our corporate travel offerings, driving business growth, and boosting revenue while elevating the travel experience for our customers. This is why we’ve chosen Sabre PRISM, to help us achieve these goals by optimising and streamlining our sales processes.”

With PRISM, airlines gain a comprehensive view of corporate travel while ensuring compliance with GDPR and other global data privacy regulations. It is the only solution that offers a built-in analytics tool, on-demand reporting, and API connectivity.  

Additionally, Sabre offers PRISM customers 24/7 self-service access to analytics and reporting, as well as in-house technical and development support. This support ensures accurate and timely data files and enabling custom development support for customers. 

PRISM also ensures competitive corporate account management and enhances the customer experience through better offers based on their unique corporate travel requirements.