Midlife women’s health clinic Midi Health announced it is collaborating with Keck Medicine of USC to provide personalized care plans to individuals going through perimenopause and menopause. 

The California-based company offers women 40 years of age and older a virtual care platform with access to nurse practitioners specializing in perimenopause and menopause. Physicians and researchers oversee the nurses. The platform provides interventions ranging from lifestyle coaching to prescription medication. 

Keck Medicine will use Midi’s virtual support clinic to connect patients to their Keck-affiliated physicians. Patients can visit Midi Health’s site directly or be referred to the platform by their physician. 

“Collaborating with Keck Medicine of USC, one of Southern California’s most respected healthcare systems, gives Midi the ability to help meet the needs of millions of women throughout Southern California experiencing symptoms of perimenopause and menopause. Now Keck female patients will have easy, telehealth access to expert, personalized midlife care to live better, more productive lives,” Joanna Strober, CEO and founder of Midi Health, told MobiHealthNews in an email. 

THE LARGER TREND

In 2022, Midi Health secured a $14 million seed investment co-led by Felicis and SemperVirens. 

A year later, the company closed a $25 million Series A funding round led by Google Ventures and expanded access to its offerings in all 50 U.S. states. 

The company also announced a partnership with Memorial Hermann Health System in 2023 to provide virtual care services to Houston patients. 

Earlier this year, Midi Health announced it was partnering with digital cognitive assessment company Neurotrack to help determine whether brain fog symptoms in women are indicative of menopause or signs of severe cognitive impairment such as early dementia.  

The company also secured $60 million in a Series B funding round led by Emerson Collective, bringing its total raise to $100 million. Existing investor Google Ventures also participated in the round. 

Other companies offering virtual care services to women are telehealth startup Evernow, family care-focused digital health platform Ovia Health and virtual menopause care company Upliv.