The 2024 Phocuswright Europe wrapped up Wednesday in Barcelona.

The annual three-day conference in Europe drew more than 500 attendees. Wednesday’s highlights included expert discussions on how artificial intelligence is likely to shape the travel world; the ways in which hotels strive to weave in experiences as a part of their hospitality; and a lively exchange of predictions from Viator founder Rod Cuthbert and Chris Hemmeter, the managing director at Thayer Ventures.

Scroll down to see images from the final day’s activities. And click here for registration information for The Phocuswright Conference Nov. 19-21 in Phoenix.