Satisfi Labs, an artificial intelligence-powered conversational experience platform for destinations and experiences, has acquired omnichannel marketing automation
platform Factoreal.

Terms of the deal have not been disclosed.

Satisfi said the acquisition will improve customer engagement powered by conversational AI technology for its more than 500 clients that include destination marketing organizations, zoos, museums and attractions. Capabilities will include AI agents that can manage multi-channel actions that are triggered by user behavior.

The company also said Factoreal’s API-first integration network with brands like Shopify, SeatGeek and Ticketmaster will enhance its partner ecosystem.

“We
are thrilled to announce the acquisition of Factoreal to bring a more interactive
AI experience to our client base,” said Donny White, co-founder and CEO of Satisfi Labs.

“This move aligns with our mission to ‘make AI
hireable’ and deploy AI agents that go beyond answering questions or
transacting in chat. Conversational journey management enables proactive and
reactive marketing campaigns triggered by real-time intent data, boosting
engagement opportunities.”

Aditya Dhruva, co-founder and CEO of Factoreal, added: “Factoreal
and Satisfi Labs coming together ushers in a new era of omnichannel journey
orchestration powered by the exploding nature of conversational AI
capabilities. Imagine a world where conversational AI is with you on the right
channel, at the right time with the right message – making it pervasive,
efficient, seamless and global is our vision.”

In April, Satisfi merged with Broadw.ai.