Travel content specialist Smartvel has acquired of Avuxi, a specialist in location-based travel services, for an undisclosed amount.

Avuxi’s platform TopPlace
analyzes geotagged data to uncover the highlights of cities and local areas. In addition, the platform, which is used by online travel agencies and metasearch sites to help drive conversion, enables travelers discover and decide on a
location for their stay.

Founded in 2013, Smartvel’s range of solutions include Trip
Planner, Explore&Go, Event Calendar, TravelSEO, EntryDocs and more. Each is designed to inspire travelers with personalized offers and boost conversion.

As part of its long-term strategy to lead the destination content market, Smartvel acquired destination content specialist ArrivalGuides last year. This move expanded Smartvel’s content offerings and opened up new opportunities for growth. 

By integrating Avuxi into its suite of AI enriched
technology, Smartvel intends to increase the scope of its product offering and
create synergies internally and with customers.

“Avuxi will enable us to work with new and key players in the market and strengthen
the value proposition of our services. Through this acquisition we will create
a powerful combination in the travel industry,” said Inigo Valenzuela, CEO of Smartvel. “Avuxi’s innovative positioning and relevance solutions will fit seamlessly with Smartvel’s AI enriched content and digital technology to
collect, classify and geolocate all aspects of experiences, services and local
places of interest in any destination worldwide.”

“This
strategic alignment marks an exciting new chapter for both companies, combining
Avuxi’s advanced location context products with Smartvel’s comprehensive
destination content solutions,” added Alexis Batle, founder and CEO of Avuxi. “This
union will enhance our offerings and propel innovation within the travel
sector, unlocking significant opportunities for growth and success.”

Amadeus invested in Avuxi via its venture fund in late 2017.