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Immersive screening of the 5th VH AWARD. Image courtesy of Ars Electronica

Since its establishment in 2016, the VH AWARD, hosted by Hyundai Motor Group, has offered a platform for emerging media artists to showcase their artistic expression and discuss diverse cultural and socio-political issues.

Artists interested in applying for the 6th VH AWARD can submit proposals to produce audiovisual screen-based artworks that may include but aren’t limited to video art, moving images, film, motion graphics, computer animation, gaming, and more. Individuals or collectives whose work engages with Asia may now submit applications through the VH AWARD website.

“The VH AWARD is globally recognized for its boundless exploration of participating artists from the Asian region, as well as those of Asian descent and diasporas from around the world,” said Dooeun Choi, art director of Hyundai Motor. “We eagerly anticipate the active participation of artists who embrace diversity and inclusion in shaping the past, present, and future of Asia.”

In 2021, the VH AWARD expanded its eligibility beyond South Korean artists to include those whose works creatively portray and question the vast array of issues across Asia. This expansion received a tremendous response, attracting diverse participants and remarkably enhancing the award’s stature as a global accolade. The award is gaining prominence as a significant platform for emerging media artists who engage with the context of Asia.

Screening at Vision Hall. Image courtesy of Hyundai Motor Group VH AWARD

For the 6th VH AWARD in 2024, applications will be reviewed by an international panel of jurors, who will select finalists based on their originality and aesthetics, compelling conception and innovation, quality of presentation, and sophisticated employment of technology. The jury members include accomplished artworld professionals such as Christl Baur, festival director of Ars Electronica; Sabine Himmelsbach, director of House of Electronic Arts; Martin Honzik, chief executive officer of Festival X; Sook-kyung Lee, director of the Whitworth; and Roderick Schrock, curator and executive director of Eyebeam.

The five finalists will each receive a $25,000 grant to produce new artworks. Additionally, through a partnership with Eyebeam, a prominent nonprofit art and technology center based in New York City, the finalists will be invited to an online residency program. Led by artists and curators from Eyebeam, the program will occur before the submission of their final works.

The recipient of the Grand Prix will be announced in June 2025 and receive an additional grant of $25,000. All works will be exhibited across various art institutions and platforms around the globe, including the Vision Hall of Hyundai Motor Group in Yongin, South Korea; the House of Electronic Arts in Basel, Switzerland; the Ars Electronica Festival in Linz, Austria; the National Art Council in Singapore; and other venues.

The call for entries closes at 11 a.m. EDT/12 a.m. KST on July 5, 2024. Applications with the required materials must be submitted online via the official VH AWARD website.

For more information, visit vhaward.com.

Installation view of the 5th VH AWARD. Image courtesy of Museum MACAN

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