T

TourReview, the AI-driven travel review platform for the tours and activities sector, proudly announces the launch of its latest innovation, the Review Collector. This powerful new tool is set to revolutionise how tour operators collect, manage, and analyse customer feedback, solidifying TourReview’s commitment to making the customer’s voice the most important KPI.

TourReview has developed the Review Collector to further address the evolving needs of the travel industry, and include some key new features:

• Customisable Surveys: Operators can personalise their surveys extensively. Choose from various question types such as binary scale, rating scale, Likert scale, and open-ended questions. Visual elements like emojis and stars can be added to enhance engagement and clarity.
• Flexible Distribution: Surveys can be sent through multiple channels, including SMS, WhatsApp, and email, ensuring maximum reach and convenience for customers.
• Real-Time Visual Statistics: The Review Collector’s dashboard provides real-time visual statistics of active survey results, enabling operators to stay updated on customer satisfaction and experience quality.
• Seamless Integration with Review Master: Operators using the Review Master can access and manage all collected reviews and those published on various OTAs from a single interface. A widget can display general scores and individual tour ratings on the operator’s website, enhancing online reputation and encouraging prospective visitors to book.

Choosing the right surveys and question types is crucial for tour operators to collect actionable data. TourReview supports tour operators by allowing extensive customisation of surveys to suit their specific needs, ensuring the collection of meaningful and useful data. By providing diverse question formats, including binary, rating, Likert scales, and open-ended questions with visual elements, the Review Collector ensures operators gather insights that are both relevant and comprehensive.

Juana Muro, Chief Operating Officer (COO) at TourReview, said: “During our journey, we discovered a pressing need for tour operators to receive their own reviews directly from customers post-tour or activity. Since our inception, we have empowered tour operators with our Review Master, an AI and BI integrated software that simplifies the management of online reviews. The Review Master has enabled operators to respond to reviews from a single dashboard while analysing feedback using NPS, ratings, sentiment, keywords, and more.

“Building on this success today, we are excited to introduce the Review Collector, a tool that seamlessly integrates with the Review Master. This innovative solution allows tour operators to gather new online reviews through various booking systems or directly via CSV files. Additionally, the Review Collector offers the flexibility to fully customise survey questions and distribute them via SMS, WhatsApp, or email.”